"We represent talent who make things people actually care about."
FOM — Friends of Mine — represents a select roster of creators whose work travels because it matters. Not because of an algorithm. Because it's worth sharing.
We handle everything commercial: brand partnerships, deal negotiation, contracts, campaign development, and the pipeline that turns an audience into a sustainable creative business.
We're based in London and we work with brands who understand that the best creator content doesn't feel like an ad.
For brand partnership enquiries, talent representation, or to discuss a campaign.